Akshay Kumar Joins Acer As Brand Ambassador, Partnership Powers House Of Acer’s Smarter Home Push
· Free Press Journal
Mumbai: Acer has named actor Akshay Kumar as its brand ambassador as the technology company marks 50 years of global operations and 27 years in India. The partnership comes as Acer expands beyond personal computing into a wider range of technology and home appliances.
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The collaboration will highlight the House of Acer, which brings together Acer’s computing products and Acerpure’s home appliances. The company aims to offer technology that makes everyday life smarter, easier and healthier.
Technology for everyday life
Acer said Akshay’s performance-driven personality, discipline and ability to stay relevant across generations align with the brand’s evolving consumer strategy.
The House of Acer includes laptops and computing devices alongside televisions, air conditioners, washing machines and other home solutions. The idea is to position these products as part of an integrated modern-home ecosystem rather than as standalone devices.
Speaking about the partnership, Akshay said technology has become an important part of his daily routine, which includes films, travel, fitness and family.
He said technology should make life simpler rather than add complexity. According to the actor, Acer has evolved with changing lifestyles, while the House of Acer brings together products covering work, entertainment and everyday living.
Acer marks major milestone
The partnership comes as Acer completes five decades globally and 27 years of operations in India. The company said its product portfolio has expanded over the years as consumer expectations and technology have changed.
Acer launches new gaming laptop 'Predator Helios 300' in India at Rs 1,44,999Harish Kohli, President and Managing Director, Acer India Group, said technology is no longer limited to the work desk and has become part of how consumers work, relax, entertain themselves and manage their homes.
He said Akshay’s qualities of performance, discipline, reliability and constant evolution make him a suitable partner for Acer’s next phase.
With the association, Acer is looking to strengthen the House of Acer proposition and expand its presence across computing and home technology categories in India.