National Handloom Day 2026: Vidya Balan Celebrates India's Weaving Heritage, Urges People To Buy Authentic Silk Products
· Free Press Journal
Actor Vidya Balan marked National Handloom Day, observed every year on August 7, with a heartfelt message celebrating India's rich handloom legacy and the skilled artisans who have preserved it for generations. Known for her love for traditional Indian textiles, Vidya encouraged people to embrace handloom silk sarees while also urging buyers to check for the Pure Silk Mark to ensure authenticity when purchasing silk products.
Sharing a video on social media, the actor spoke about what makes handloom silk truly special. She said, "You know what I love the most about a handloom silk saree, there are no two like the same. Every weave, every motif, every little detail carries a signature of the artisan's skill and the generations of tradition. That's what makes a handloom silk saree one of a kind."
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Highlighting the significance of the occasion, she further added, "So, this National Handloom Day, let's celebrate the hands that weave the heritage of our country and whenever you buy a silk product, check for the Pure Silk Mark on it for your assurance." Her message resonated with admirers of Indian craftsmanship, drawing attention to the importance of supporting local weavers and preserving centuries-old weaving traditions.
Netizens Join PM Modi's 'GRWM' Appeal To Celebrate National Handloom Day; Social Media Flooded With Handloom Fashion VideosNational Handloom Day:
National Handloom Day is celebrated annually on August 7 to honour India's vibrant handloom industry and commemorate the Swadeshi Movement, which was launched on the same date in 1905. The day recognises the contribution of millions of weavers and artisans who continue to keep India's textile traditions alive while also promoting sustainable and indigenous craftsmanship.
This year's celebrations have taken on a digital dimension, with leaders, celebrities, designers and creators encouraging people to showcase India's handloom heritage online. Prime Minister Narendra Modi also appealed to citizens to wear handloom products and create social media content, including Get Ready With Me (GRWM) videos, to introduce Indian handlooms to a wider global audience and support local artisans.