Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
· Financial Post
NEW YORK -- As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand. Read More
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